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Adobe Innovations 2017: Redefine Customer Experience Through Adobe Applications and Other Web Solutions

The Adobe Summit 2017 marks the new era of the digital age highlighting Experience Cloud consisting of Adobe Marketing Cloud, Adobe Analytics Cloud and Adobe Advertising Cloud with twelve thousand attendees, making it a huge success. Adobe also introduced Adobe Sensei’s intelligence features, web developing tools and new partnerships. As Adobe partner with Microsoft for creating a suite of solution combinations, this partnership aims to transform customer web experiences. The Adobe Summit 2017 showcased their latest innovation and featured famous celebrities who shared how their careers were uplifted by the digital technologies.

The proliferation of digital technologies have disrupted every industry in the world, and what differentiates one company from another is providing a great customer experience. When it comes to different web products and services, various industries or companies look for a provider that can provide them a great customer experience, and by doing so there is building of a long-term relationship and partnership, which can be achieved through amazing web designs and in-depth intelligence. For this reason, Adobe responded to the challenge and created Adobe Experience Cloud, a new superior avenue of various cloud services that aim to enable businesses or enterprises to provide excellent customer experiences. Adobe also recently launched their new product which is Adobe Spark, an application that can be used to create posters on social media websites and also to create videos, web pages and posters using a computer or an iOS mobile device. Adobe Spark rebrands and upgrades its trio app that Adobe have already operated and are now termed as Spark Post (Adobe Post app), Spark Page (Adobe Slate) and Spark Video (Adobe Voice). One notable feature of Adobe Spark is its save the date images’ cool collection. With the new Adobe Spark, small businesses, marketers, bloggers, and students can create and share visual stories without attending formal training or a short course on web design and development. It is much simpler and easier with social media integration on the go.

Adobe also introduced in the conference the new developments including partner integrations, new tools and new Sensei capabilities through its Cloud Platform. Adobe Sensei is considered the intelligence core of the Adobe Cloud Platform offering customers AI framework, unified machine learning and intelligent services. With Fluid Experiences, Auto-Target, Enhanced Anomaly Detection and Contribution Analysis, Adobe Sensei is really an excellent investment for different industries or businesses for superior quality security and mitigation services. For a consistently great customer experience, Microsoft, and Adobe are now partners, working together to develop the first open industry standards, defining a language for marketing, services data and sales. For more information about Adobe products and services, feel free to check our website.