Monthly Archives: December 2016

Some Reasons Should Update The WordPress

You know the story, you’ve spent time and money to get your website launched, it’s been a long road and now that it’s up you just want to focus on adding your content to get your business off the ground. However after a while when you login you noticed that pesky little ‘update’ notification. You decide to ignore it and hopes it will go away.

EYES WIDE OPEN
Unfortunately that pesky little notification is vital to your business. It lets you know that the security and performance of your website will be compromised if the update is ignored. Without regular updates, just like your computer, your site runs the risk of being attacked by viruses, being taken offline by hackers or not working properly.

Updates are also very important for your Google ranking. If your website goes down due to hackers or malware, your website can quickly lose it’s ranking and all that search engine optimisation goes out the window. Running regular updates also helps you have a better experience managing your site and ensures your site stays secure.

SHOULD I RUN THE UPDATES MYSELF?
The answer is NO…. running updates is tricky so it’s best to leave it to the professionals. If you try to update yourself, the site can crash or vital information get lost which without a backup can cause many tears of frustration.

Stick to building your business and let us do the dirty work. We’re experienced WordPress developers and can manage your updates for you, and you won’t even know they’re running. We offer yearly maintenance plans that include a range of options including regular backups, security scans, WordPress and plugin updates.

I’LL LEAVE THE UPDATES UNTIL SOMETHING GOES WRONG
Um….sure you can do that, but when something goes wrong, chances are you won’t have a backup and imagine losing those countless hours of work, plus the money you’ve invested. Often the site starts misbehaving when you most need it, say during an important marketing campaign, pitch or when you’re just launching a new product. Ensuring regular updates are run minimises the chances of big crashes, plus we always backup your site so can restore it if there’s any issues.

WHAT DOES OUR MAINTENANCE MEAN TO YOU?

IT KEEPS YOUR SITE SAFE AND SECURE
Your website runs on software, and just like any software, security vulnerabilities can emerge so WordPress puts out security ‘patches’ that fix known vulnerabilities. All the updates we run include these patches so your site can be 99% sure to be protected and up online for your business. We also run regular security scans to monitor your site to pick up any suspicious activity. Lately there have been spates of brute force attacks. Our scans let us know in real time if there’s suspicious activity so we can do something about it straight away.

ENSURE GOOD PERFORMANCE
It’s the way of the digital world, when things age they stop working properly, and this is the same for your website. Keeping WordPress updated means that things continue to work well and you benefit from the newer more fandangled features included in later versions of WordPress and other plugins.

REGULAR BACKUPS
Last but not least, our maintenance means regular backups so that you can be sure regular copies of your site are stored in case anything does go wrong.

Tips To Write A Killer Web Design Brief

Are you looking to embark on a web design project? Make sure you nail the design brief upfront, and cover off any important design requirements before the designer starts work.

A web design brief is a document that guides the entire web design process. It should be as comprehensive and detailed as possible, and serve as a common point of reference for all parties involved. Clearly communicating your requirements is critical to getting a website you love. It will help the designer understand your website vision, quote accurately, and avoid miscommunication and costly re-iterations.

ESSENTIAL COMPONENTS OF A WEB DESIGN BRIEF

1. YOUR BUSINESS
Give the designer an understanding of who you are, what your business does, where you are heading, and how your brand should be portrayed.

What do you do?
What are your products and services?
How long you have been around?
What is the size of your business?
What is your vision?
Where do you want to be in 3 – 5 years time?
How do you want to be perceived in the marketplace?
Who are your ideal customers?
Who are your top 3 competitors?

2. YOUR WEBSITE
Explain what drove the need for a new website, and describe what a successful website looks like to you.

A. Why do you need a new website?
B. What do you like about your old website?
C. What don’t you like about your old website?
D. Describe your ideal website
E. How many sections will it have & what are they?
F. What features and functions do you require (examples below)

Search box
Sliders
Social media
Google maps
Blog
Ecommerce
Gallery
Forms
Newsletters
Membership
Integrations to existing systems
How will you measure the success of the website?

3. YOUR USERS
Provide details about who your website users are, so that the design, features and functionality can be tailored accordingly.

A. Who will be using the website?

Public, trade, staff
Age group
Language requirements
Country/ localisation requirements
Male/ female
B. Why are they visiting your website?

Research
Information
Entertainment
News
Look up pricing
Download
Make a purchase
Get contact details
C. Who will be updating the website?
4. YOUR DESIGN
Describe how your new website should look, the impression you want to give, and any brand and style guidelines that need to be met.

A. Values to communicate with your design – e.g.

Masculine vs feminine
Traditional vs contemporary
Professional vs personal
Serious vs friendly
Strong vs soft
Exclusive vs inclusive
B. Websites you like & specifics about what you like
C. Your brand colours, fonts, icons & any style guidelines
D. Is a rebrand required?
E. Example images or materials

5. YOUR BUDGET & TIMELINE
Providing an indication of budget and timeframes will help your web designer manage your expectations of what is realistically achievable.

– How much do you have to spend?
– When are you looking to get started?
– Do you have a hard deadline to be live by?

Communication is a vital component of all projects – and in web design, it all starts with a detailed design brief. Taking the time to document your website requirements will ensure that you have a common brief for obtaining quotes, and once you get started with the project it will serve as the point of reference for desired outcomes and deliverables.